DESIGNMOORE
See The Sense
See the Sense was my final project when at university. This was one of the most challenging and interesting projects I has ever done. I produced the brand; See The Sense, as a hypothetical branding firm which specialises in Sensory Branding.
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Researching and experimenting how to stimulate someone's sense is very fun but also hard work as it is so subjective. Regardless, knowing ways in which you can stimulate someone's senses is very effective at forming emotional relationships between a brand and a consumer, resulting in loyal customers...
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This in hand will also make a brand stand out in the current overpopulated world of brands. Producing a sensory brand will allow consumers to be drawn to it immediately... and stay!
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I produced a book (Volume I) which is a brief yet diverse introduction to the world of sensory branding, looking at each sense and ways in which it can be stimulated. The book is aimed at designers, so it is written to try and change a designer's thinking. If brands are thought of in a sensory way from the start, then they will be extremely complex, desirable brands by the end.
WARRIOR
WARRIOR is a clothing brand designed for a Jungle and Drum & Bass Artist.
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The aim of the project was to capture the roots of the music and represent a very rough, tribal image, representative of the music culture.
"We are a movement, we are a tribe, we are family"
BRAUN
In this project I was required to design a poster tube inspired by BRAUN hi-fi systems.
I stuck to Braun's ethos of making products that last a long time, so my poster tube was made from hardwood play and constructed using PVA Glue. The design was laser cut, using the speaker pattern as inspiration.
Brauns packaging is so good it is often used for alternate purposes, displayed here is how the tube can be transformed into a unique lamp.
A range of poster design done throughout education. Graphic Illustrations based on movies,
typographic posters based on famous designer quotes, advertising campaigns and typefaces produced.
